Suggesting I’m a social media specialist is an oversimplification. In fact, I’m just a business strategist who has recognised the importance for ALL businesses of embracing social media. It’s created a fundamental paradigm shift in business communication, and if people refuse to accept it they will lose ground to competitors who do.
I do two things for businesses…
- Create or streamline their existing social media portfolio, to develop a structured marketing platform for the company to engage it’s current and potential clients. The importance of this cannot be over-stressed. This creates a road map for the business to follow moving forward. And,
- Creating content on a regular basis, to ensure that companies are professionally represented, and that clients stay interested.
The former involves a thorough marketing audit on the company, and development of a matrix of sites. In general this will involve building (or streamlining) accounts on 15+ front-office and back-office sites. It’s not enough just to have these pages – they need to be set up for ease of management and interconnectivity. These include some or all of the following:
- Blog (website News page?)
- Premium sites (productspec, eboss, archipro)
The latter involves a monthly retainer, which includes monitoring and managing the pages, and a monthly meeting to review analytics and map out next steps. But content is the key to this business, so I base my rates on the number of campaigns we will conduct each month. A Campaign consists of:
- Creative, Concepts, Copy – from photo and a product brief provided by customer, create a 300-500 word article, which is edited and/or approved by the client
- Publish on corporate blog
- Blog Link published on Linkedin company page
- Repurposed on Linkedin Pulse (as a personal post from the company)
- Link published on Twitter
- Link published on Facebook
- Photos edited and published with new caption (and hashtags) on Instagram
- Link published on Photo Blog (Gallery)
- Photo archived
- Monitor and report progress
My reason for billing based on content uploads? If you aren’t prepared to invest in well-written and on-target content, then what’s the point of doing analytics? You’ll never get noticed by posting “Happy Friday”s every week.
About the author…
John is a Marketing and Communications specialist, and a Strategic Business Development Specialist. He is an excellent communicator, and works extremely well in a developing environment. He has been involved in many business start-ups – directly, or as a consultant, and has experience in almost all aspects of the communications process.