So what can a Social Media advisor do for you?

So what can a Social Media advisor do for you?

DN Sample Campaign

A typical campaign by Digital Normal includes creative, content, adapting images, and posting to upwards of 10 sites.

Suggesting I’m a social media specialist is an oversimplification. In fact, I’m just a business strategist who has recognised the importance for ALL businesses of embracing social media. It’s created a fundamental paradigm shift in business communication, and if people refuse to accept it they will lose ground to competitors who do.

I do two things for businesses…

  1. Create or streamline their existing social media portfolio, to develop a structured marketing platform for the company to engage it’s current and potential clients. The importance of this cannot be over-stressed. This creates a road map for the business to follow moving forward. And,
  2. Creating content on a regular basis, to ensure that companies are professionally represented, and that clients stay interested.

The former involves a thorough marketing audit on the company, and development of a matrix of sites. In general this will involve building (or streamlining) accounts on 15+ front-office and back-office sites. It’s not enough just to have these pages – they need to be set up for ease of management and interconnectivity. These include some or all of the following:

  • Linkedin
  • Blog (website News page?)
  • Facebook
  • Google+
  • Twitter
  • Instagram
  • Youtube
  • Issuu
  • Slideshare
  • Pinterest
  • Flickr
  • Foursquare
  • Swarm
  • Buffer
  • Sniply
  • IFTTT
  • Mention
  • Klout
  • Yelp
  • Houzz.com
  • Archetizer
  • Premium sites (productspec, eboss, archipro)

The latter involves a monthly retainer, which includes monitoring and managing the pages, and a monthly meeting to review analytics and map out next steps. But content is the key to this business, so I base my rates on the number of campaigns we will conduct each month. A Campaign consists of:

  • Creative, Concepts, Copy – from photo and a product brief provided by customer, create a 300-500 word article, which is edited and/or approved by the client
  • Publish on corporate blog
  • Blog Link published on Linkedin company page
  • Repurposed on Linkedin Pulse (as a personal post from the company)
  • Link published on Twitter
  • Link published on Facebook
  • Photos edited and published with new caption (and hashtags) on Instagram
  •  Link published on Photo Blog (Gallery)
  • Photo archived
  • Monitor and report progress

My reason for billing based on content uploads? If you aren’t prepared to invest in well-written and on-target content, then what’s the point of doing analytics? You’ll never get noticed by posting “Happy Friday”s every week.

About the author…

John is a Marketing and Communications specialist, and a Strategic Business Development Specialist. He is an excellent communicator, and works extremely well in a developing environment. He has been involved in many business start-ups – directly, or as a consultant, and has experience in almost all aspects of the communications process.

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