The first step to digital awareness is making sure your clients and prospects can find you online. I’M NOT REFERRING TO YOUR WEBSITE!
You must engage them on the platforms they’re using. and increasingly that’s Social Media Apps only. These days young professionals and tradesmen have the internet in their pocket, and their most important sites are 1 touch away. If they want to know about you, they’ll check on Facebook, Linkedin, Instagram and Yelp before (or if) they’ll look for your web page.
Take control over what people see by ensuring you’ve visible (that mean’s active, not just present) across a range of social media platforms.