Suggesting I’m a social media specialist is an oversimplification. In fact, I’m just a business strategist who has recognised the importance for ALL businesses of embracing social media. It’s created a fundamental paradigm shift in business communication, and if people refuse to accept it they will lose ground to competitors…
Digital Darwinism is the inability of companies and individuals to adapt to the rapid changes in digital technology. Social media marketing is not a cute trend that will eventually go away. It’s a massive paradigm shift in the way business is conducted. It’s already funnelling trillions of dollars into users…
According to the web research company, Hubspot, consumers and business professionals expect you to be present on 3.4 social media platforms. And you really should be on several others too. Do you have a strong presence on the top half-dozen or so Social Media sites? That’s Facebook, Twitter, Youtube, Linkedin,…
Your online reputation is governed by social media. Your targets are engaged, and know how to (crowd-)source information. Your competency in engaging your market online will determine the legitimacy with which your business is viewed. So get your pages set up, then start to build a rapport with your audience…
The first step to digital awareness is making sure your clients and prospects can find you online. I’M NOT REFERRING TO YOUR WEBSITE! You must engage them on the platforms they’re using. and increasingly that’s Social Media Apps only. These days young professionals and tradesmen have the internet in their…
G’day Brave World! Well, we’ve finally got our asses in to gear… although clearly it’s not quite the right gear yet. Check back in a day or two and you ought to see some fairly major changes on this site. In the meantime, check us out on facebook. Don’t forget…